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THE PASSION
CLIENT | Portuguese Football Federation
AGENCY | UZINA
Portugal is a global country, the country with the most Instagram followers in the world.
We needed the Portuguese national soccer team's campaign for EURO2024 to embrace and celebrate all these fans. So we invited Portugal supporters to take their passion even further and spread it around the globe.
We took Portuguese tiles and gave them a modern twist using artificial intelligence to reinvent tradition, but without losing its essence.
