FC Courage
CLIENT | Fundação do futebol
AGENCY | Fuel
In Portugal, football is king.
And football clubs are backed by thousands of loyal supporters.
That’s exactly the kind of support the non-profit Fundação do Futebol needs.
Every year, Portuguese taxpayers can donate 1% of their income tax to a charity of their choice, at no extra cost.
Since the Portuguese love supporting football clubs… and Fundação do Futebol needs their support… we knew exactly what to do.
We created FC Courage:
The first football club where membership fees are paid through taxes.
In partnership with the Portuguese Football League, we created a social media teaser to engage football fans.
We then launched the film revealing
the new Liga Portugal club and inviting football fans to become FC Courage members.
